The SaaS Monthly Business Review — MRR Waterfall, Cohort Retention, and Quick Ratio

This query produces the three most important SaaS metrics in a single execution: the MRR waterfall (where revenue came from and where it went), cohort retention rates, and the Quick Ratio (growth efficiency). A version of this query runs in the background of virtually every SaaS dashboard.

Datasets used: saas_accounts, saas_mrr_events, saas_plans